A hip, luxurious airline, that always looking for innovative ways to improve the guest's experience and strive to prevent climate change— these are the core brand values and traits that Air Getaways embodies.

This student project challenged me to create a brand strategy and identity for an airline. The process started with creating a design brief, a competitive analysis of existing airlines, coming up with the brand strategy, pyramid, and big idea that would embody the airlines’ identity.

Air Getaways brand identity takes inspiration from the 1960s and 70’s vibrant, colourful designs airlines— infused with the luxurious, modern trends seen
today. The hip, luxurious airline is always looking to find innovative ways to
improve their guest's experience, shake up the airline industry and advocate for climate change.